MP9005: Web Development - Online Marketing Tactics > Internet Marketing

This course provides information on various tactics for marketing products, services, and organizations using online tools. 

Topics:
Search engine marketing
Viral marketing
Social media marketing
Online media room
The new rules of reaching the media

Objectives:
Explain the purpose and benefits of a search engine marketing program
Differentiate viral and traditional marketing methods
Use social networking sites as part of your marketing program
Use online media rooms to optimize search engines and to reach journalists and customers
List the new rules for reaching the media using online tools

Duration:
2 Hours