MP9005: Web Development - Building a New Rules Marketing Strategy > Internet Marketing

This course provides information on how to market products and organizations through the Internet. 

Topics:
Building a Marketing Plan
Writing for Your Customers
Developing Thought Leadership Content
Influencing the Buying Process

Objectives:
Create a marketing plan
Write marketing materials that speak to customers directly
Integrate thought leadership content into a marketing plan
Plan Web content that takes into account the buying cycle

Duration:
1 Hour