MP9005: Web Development - Building Marketing Strategy > Running an Online Business

This course provides an overview of marketing options available to an online business, such as data mining and external promotion. 

Topics:
External Marketing
The Road Show
Public Relations and Investor Relations
Data Mining and Marketing
Extracting and Analyzing the Data

Objectives:
Identify the elements in an effective face-to-face promotion
Describe the relationship between public relations and e-commerce
Use data mining as a marketing tool
Explain niche marketing

Duration:
5 Hours